AI now plays a big role in spotting fake reviews before they do damage. From pattern detection to language analysis, artificial intelligence helps platforms like Google identify suspicious behaviour faster than humans ever could.
In this post, I’ll break down how AI is used to detect fake reviews, what it looks for, and how it affects your ability to remove harmful content.
Dig Deeper: How to Delete a Google Review
How AI Detects Fake Reviews
AI tools don’t just look at what a review says—they look at how it’s said, who posted it, and when.
Here’s what AI typically analyses:
1. Language Patterns
AI scans for unnatural language, excessive repetition, and emotional extremes.
Fake reviews often sound robotic, overly promotional, or aggressively negative.
Example: “This business is absolutely perfect in every way and I recommend it to everyone!”
2. Reviewer Behaviour
AI tracks user history. If someone suddenly posts 10 glowing reviews in an hour—or targets multiple competitors with similar complaints—it raises a red flag.
3. Review Timing
Spikes in review volume can look suspicious, especially if they happen overnight or immediately after a bad press event.
4. IP and Device Data
Google uses location, IP address, and device fingerprints to catch users posting from multiple fake accounts.
How Accurate Is AI at Spotting Fake Reviews?
AI is powerful, but not perfect. It catches the obvious stuff well, like review farms and bots.
Where it struggles is in the grey areas—fake reviews written by real people.
That’s where human moderation steps in. AI flags the content, but people still make the final call in many cases.
Why This Matters for Removal
If you’re trying to remove a fake review, AI might already be working in your favour.
When you flag a review for removal:
- Google’s systems compare it to known fake patterns
- If it matches, the review might be removed automatically
- If not, it goes to human review (especially if you appeal)
In 2024, Google said its automated systems blocked over 170 million fake reviews—up from 95 million the year before.
Can AI Help You Prove a Review Is Fake?
Yes—indirectly. You can use AI tools like Grammarly, GPT detectors, or linguistic analysis platforms to highlight suspicious patterns.
If you’re appealing to Google, include:
- Evidence the reviewer isn’t a real customer
- Language comparisons to other reviews they’ve posted
- Screenshots of repetitive patterns or review spam
AI Is Your Silent Ally
AI isn’t just used by review spammers anymore—it’s working against them.
The more advanced these tools become, the better your chances of getting fake, harmful reviews taken down.
Need Help Removing a Fake Review?
At Reputation Galaxy, we know how to work with (and around) AI to help get results. Whether it’s one fake review or a full-on smear campaign, we’ll take care of it.
Over 15,000 reviews removed. No win, no fee.
Get a Free Quote or call us now to learn how we can help.